A BRAND VOICE AND COPYWRITING STUDIO

FOR PET & AGRICULTURE BRANDS THAT REFUSE TO SOUND LIKE EVERYONE ELSE

IT'S TIME TO SOUND LIKE

A CATEGORY LEADER

That means having a strategic and consistent approach to your communication.

Matilda Can... is a brand voice and strategic copywriting studio for pet and agriculture brands.

We work directly with business leaders, and partner with creative agencies and internal teams to craft verbal identities and the right words where they’re needed.

We’re experienced in writing copy that targets the right audience and clearly communicates what you do. We believe the only thing worse than sounding too corporate or technical is sounding like everyone else.

It’s time to establish yourself as a category leader. It's time to stand out.

FOUNDER // CREATIVE LEAD

MEET STACEY

I've been writing for B2B and B2C brands since 2009. That's over a century in dog years.

Matilda Can... is the namesake of my first love and Border Collie, Matilda. Laser focused, clever and full of energy, Matilda was skilled at understanding what was needed and getting the job done. That's what you can expect when you work with Matilda Can...

CORE VALUES

PROUDLY
REGIONAL

Matilda Can...understand what it's like to live and work outside a big city. With regional roots and metropolitan experience, Matilda writes for clients based across Australia.

RESPONSIVE

Matilda Can...work to your needs. Matilda will provide an efficient service that aligns with your strategic goals and budget. You'll also have one direct contact for your project.

QUALITY WORK

Matilda Can...collaborate. You're the expert of your business, you just need that expertise put into words. Matilda partners with you to ensure quality, accurate work that takes your brand to the next level.

Mission

To help your pet or agriculture company build brand consistency, trust

and a competitive edge.

SERVICES

MATILDA CAN...

DEFINE YOUR VOICE

Define your brand voice to start sounding different from your competitors.

HELP GET YOU CONSISTENT

Bring everything into alignment and build authority with a brand voice framework and messaging overhaul.

PROVIDE ONGOING SUPPORT

Get ongoing voice and copy support with a monthly retainer for reviews, edits, writing and brand consistency.

From $2300
Define your brand voice and start building consistency.

Deliverables:

Brand voice workshop (half day or full day)

Strategic audit document + gap analysis

Brand voice and messaging playbook
From $5500
Scale your brand, not just your business.

Deliverables:

Brand Voice workshop (half day or full day)

Strategic audit document + gap analysis

Brand voice and messaging playbook

Website rewrite

Optional add-on: Internal team

brand voice training
From $8200
Overhaul and align your messaging.

Deliverables:

Brand voice workshop (half day or full day)

Strategic audit document + gap analysis

Brand voice and messaging playbook

Website rewrite

Creative collaboration/briefs for designers

Copy drafts for up to four marketing assets. E.g.:

Product pages/messaging

Sales page messaging

Email sequences

Key sales assets

Launch messaging

Optional add-on: Internal team

brand voice training
Get monthly support with a retainer

(minimum two months):

Perfect for jobs like:

Writing/consultation

Reviewing copy across campaigns

Voice training for internal teams

Quarterly audits

Pricing:

$2000 /month
Up to 10 hours support per month

$3500 /month
Up to 20 hours support per month

$4500 /month
up to 30 hours per month, + quarterly deep dives
From $600

For the days you need an extra pair of hands or eyes.

Perfect for jobs like:

Consultation

Proofreading + voice alignment

Website updates

Planning/first draft email sequences

Voice training for internal teams