A BRAND COMMUNICATIONS STUDIO

FOR PET & AGRICULTURE BRANDS THAT REFUSE TO SOUND LIKE EVERYONE ELSE

IT'S TIME TO SOUND LIKE

A CATEGORY LEADER

That means having a strategic and consistent approach to your communication.

Matilda Can is a brand voice and strategic communication studio for pet and agriculture brands.

We work directly with business leaders, and partner with internal teams and creative agencies to craft verbal identities and the right words where they’re needed.

We’re experienced in writing copy that targets the right audience and clearly communicates what you do. We believe the only thing worse than sounding too corporate or technical is sounding like everyone else.

It’s time to establish yourself as a category leader. It's time to stand out.

CREATIVE LEAD

I've been writing for B2B and B2C brands since 2009. That's over a century in dog years.

Matilda Can is the namesake of my first love and Border Collie, Matilda. Laser focused, clever and full of energy, Matilda was skilled at understanding what was needed and getting the job done. That's what you can expect when you work with Matilda Can.

MEET STACEY

CORE VALUES

PROUDLY
REGIONAL

Matilda Can understand what it's like to live and work outside a big city. With regional roots and metropolitan experience, we can write for clients anywhere across Australia.

TL;DR We're comfortable in the boardroom and in the back paddock. We'll meet you where you are.

RESPONSIVE

Matilda Can work to your needs. We provide an efficient service that aligns with your strategic goals and budget. You'll also have one direct contact for your project.

TL;DR We're fun to work with, but we don't fluff about.

QUALITY WORK

Matilda Can collaborate. You've got the expertise, you just need it put into words. We partner with you to ensure quality work that lifts your brand to where it deserves to be.

TL;DR We aim for amazing, because your brand deserves it.

Mission

To help your pet or agriculture brand build consistency, trust and a competitive edge.

SERVICES

MATILDA CAN

DEFINE YOUR VOICE

Define your brand voice to start sounding different from your competitors.

MATILDA CAN

HELP GET YOU CONSISTENT

Bring everything into alignment and build authority with a brand voice framework and messaging overhaul.

MATILDA CAN

PROVIDE ONGOING SUPPORT

Get ongoing voice and copy support with a monthly retainer for reviews, edits, writing and brand consistency.

Ensuring your brand or campaign messaging aligns with your business goals, values and voice is essential.

Matilda Can strategically plan your brand communication, how to best engage your audience, and write all your content.

We can also support you by auditing your branded assets (website, landing pages, emails etc.) and providing experienced recommendations on how to bring consistency across your entire suite.
Like your logo and visual identity, your brand voice is an essential part of your brand’s foundation. Whether your vibe is serious, cheeky, polished (or something else), when properly developed and applied, your voice sets you apart from competitors and makes your brand memorable.

Why you need it

Ever bought a product or booked a service because it felt like the company could quickly solve your problem, or that they just 'got' you?

That wasn't their logo talking. A developed brand voice will help you connect with your stakeholders in a way that sets you apart from your competitors.

How we do it

There are a few steps in the process, but the best is that we run an engaging, interactive team workshop that gets to the centre of what makes your organisation unique.

Customised to your business, brand voice workshops leave no idea off the table and move you closer to communicating your value to your internal and external stakeholders.

What you get

As well as engaging your team in the workshop, you get a comprehensive, tailored brand voice framework that you can refer to again and again.

Brand communication training is also available if you'd like to help your team apply your brand voice in-house.
From ideation to writing every inch of your campaign materials, Matilda Can help. Think brand awareness, product launches, employer brand and internal campaigns, plus more.
Strong copywriting can tell your brand story, connect you with customers and enhance your credibility.

We're in the business of turning words into feelings. From 'they’re the experts' to 'must have it’, we create or evolve business content that hits your target audience with the right feels at the right time.

That means website copy with emotional connection, content that creates relationships, and ad scripts that spectacularly memorable, among other things.